Strategic Management for Online Election Campaigns

An extension course for communication professionals facing digital campaign challenges, with intermediate and advanced modules.

Format: In-person extension course
Audience: Political communication professionals
Workload: 20 class hours per module
Certificate: Extension certificate issued by UFBA

Overview

The course was created to prepare communication professionals for election campaigns in digital environments. It combines strategy, context analysis, and practical activities.

Structure

Intermediate module for professionals with some experience in the field.
Advanced module for participants who completed the previous stage.
Practical lab activities, with participants encouraged to bring their own laptops.