// Researcher
Pedro Mesquita Duarte da Rocha
Researcher · UFBA
PhD in Contemporary Communication and Culture from UFBA. Studies political communication and campaigns on digital platforms.
Pedro Mesquita Duarte da Rocha holds a PhD in Contemporary Communication and Culture from the Federal University of Bahia (UFBA). He studies political communication on digital platforms. His 2025 doctoral thesis examined public image and permanent campaign strategies used by five presidents on Twitter and Instagram. His published work also covers political mobilisation on YouTube and political podcasts.