To prepare communication professionals for the new challenges of digital campaigns in 2020, the National Institute of Science and Technology in Digital Democracy (INCT.DD) opens registration for its new Digital Political Campaigns course series. The current program offers broad training in the many areas involved in developing and managing political campaigns during elections. Our instructors have extensive academic and professional experience in the field, supporting a dynamic curriculum focused on results.
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Have a question? Contact: ensino@website.inctdd.org
The course series has four modules:
2–6 December 2019 — 6:40–10 p.m.
WhatsApp in Political Campaigns
23–27 March 2020 (online)
Intelligence and Data Analysis in Digital Campaigns
25–29 May 2020 (online module) + mentoring in two stages
7–8:30 p.m.
Crisis Communication in the Digital Age
This module aims to teach students how to deal with fake news and its effects on candidates’ images during political campaigns. It will cover the broader context behind the increase in the spread of fake news and its current characteristics; recurring topics, dynamics, and actors in this type of disinformation; ways to refute false information and the work of fact-checkers; strategies to monitor fake news and involve supporters in the process; and, finally, how and when to respond to fake news, taking its effects on candidates’ public images into account.
Classes:
Fake news and elections: how disputes over truth change the electoral contest — Professor Wilson Gomes
Specific features of fake news: recurring dynamics, topics, and actors — Professor Tatiana Dourado
Fact-checkers and ways to refute fake news — Professor Tatiana Dourado
Strategies to monitor fake news and engage supporters — Professor Brunna Rosa
When and how to respond: assessing effects on public image — Professor Brunna Rosa
Enrolled students will receive all instructions needed to follow the online module.
June 2020
Strategic Management of Digital Campaigns
Fees:
Price per module: R$390
Price for 2 modules: R$740
Take advantage of the promotional prices. Payment is available in up to 12 installments. We accept cards, bank payment slips (boleto), and online debit payments.